Make Florals Deliver Drama

Photo by Asad Photo Maldives on

Roses and chrysanthemums are rather ordinary when compared to the durable form, dramatic height and shape, and vivid hues of exotic blooms. Francis Queeley, originally from St. Kitts & Nevis, has been a floral shop owner for over 22 years. She has designed arrangements for the Trumpet Awards, Tyler Perry, and a Super Bowl. The next time you place an order with your favorite florist, or plan to design an arrangement yourself, she offers these useful pointers. 

ODD NUMBERS RULE:  For an effective display gather stems in odd numbers. For instance, Queeley would use one orange Asiatic Lily, three red-orange Heliconia and five green Anthuriums to build an arrangement. “I stick to using three colors when arranging tropicals because they’re already so brilliant.

KEEP LONG STEMS:  The drama and beauty of exotic blooms is in their height, she explains. Queeley, owner of Island Flowers in Atlanta, Georgia, amplifies scale and drama by setting florals so they are one-and-a-half-times the height of the vase they’re in. To keep stems upright, Queeley creates a grid across the mouth of the vase with clear, waterproof florist’s tape. Then inserts stems into the spaces of the tape grid, this way stems are braced and kept upright.


Florist Francis Queeley

EXTEND LIFE SPAN:  Queeley recommends changing the water in your arrangement every other day, that’s the trick to making your exotic blooms live longer. Add three drops of bleach per pint of water as a substitute for cut flower food. Bleach mimics flower food and kills bacteria. Potted exotic flowers require less water than popular houseplants. Bromeliads and Lady Slipper Orchids should be watered once weekly. “Over-watering makes soil rotty and is the most common care mistake.” A Phalaenopsis Orchid’s bloom can survive for five months if watered twice weekly. When the petals drop it takes watering consistently to revive the next batch of blooms.

To further your tipsheet, visit Florists Review and The American Horticultural Society. Over 160,000 flower enthusiasts gather in London each May for the Royal Horticultural Society’s Chelsea Flower Show, the most decadent feast of flowers and floral art on the international show circuit. Join a local horticulture group for the benefit of seminars that discuss industry trends and to participate in friendly floral arranging competitions.

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